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"Audi will place limits on its product options." - Automotive News

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Old 05-08-2006, 01:39 PM
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Default "Audi will place limits on its product options." - Automotive News

From Automotive News:
"Audi will place limits on its product options
In a move to wring complexity out of its system, Audi of America is reducing drastically the number of options and powertrain combinations offered in the United States."
Old 05-08-2006, 01:42 PM
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Default Umm... How can they reduce it even more? We already get only 2 engine choices as opposed to 6...

or something that Europe gets.
Old 05-08-2006, 01:46 PM
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Default LOL yeah I'm wondering the same...

there are nowhere near as many options from engines to interior and exterior choices that they get over in Europe. What that report indicates is that we're getting screwed even worse. We'll never get sport seats

This is probably just a ploy to make more money though and cut costs. The options will probably all still be there but they'll be bundled into packages like on the A3 with the Premium Package and the Sports Package.

They will probably save money manufacturing because cars won't vary as much. They will probably make more money cause you will buy a package that includes more options than you may otherwise want.

I'm just speculating and guessing though... so what do I know
Old 05-08-2006, 01:51 PM
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Default Yeah, it will drive me right out of the brand...

I'm in the minority that doesn't want 10k in options that add useless weight and complexity. I couldn't even order my car today i.e. no sunroof.
Old 05-08-2006, 01:53 PM
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Default Yeah I know what you mean...

they are inclined to do "bundles" instead of stand alone options. It sucks for the customer.
Old 05-08-2006, 01:56 PM
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you are right on the money MB imho
Old 05-08-2006, 02:05 PM
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Default Couldn't have said it better....

So, maybe this will be my first - and last - A4.

Or, I'll just keep buying them used.

(e.g. - Last year, I was faced with the decision - new A3 with 2.0T and FWD for $28K, or my car for $20,700. Gee, let me think for a moment...)
Old 05-08-2006, 02:11 PM
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Yup. That kind of thinking got me the B6 A4 instead of the B7.
Old 05-08-2006, 02:12 PM
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That and the fact that the B6 forum is more fun than the B7.
Old 05-08-2006, 02:13 PM
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Default I haven't given up hope in my next car also being an Audi...

I definitely interested to see the B8 A4/S4, A5/S5, or the next gen TT. We'll see though.


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