Bob Loblaw

but I could be wrong

icu2cop

Was thinking the same thing. they definitely need to go about this more strategically than a price increase. Not only do they need to wipe away any perception of an "unreliable, pricy audi" but they need to give us a reason to deem the car exclusive (like bmw). Right now, audi is looked at as a mid-upper range car (more on the mid side) that is affordable and "get your monies worth" kinda car. This task will definitely test audi's marketing dept.

MB The Body

I call bs... they raise the price every year and they just make them more and more ugly

MattDesign

I agree...