Customer satisfaction survey's are suspect?
10-25-2002, 03:18 PM
#1
AudiWorld Uber User
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Customer satisfaction survey's are suspect?
From Auto Spies:
"What cars do Germans like best?
German cars, right?
J.D. Powers survey
What cars do Germans like the best?
Japanese?
A new J.D. Power survey finds that Germany's drivers may enjoy their own products but many prefer Japanese-made vehicles. The survey of 15,000 German drivers put Toyota first in customer satisfaction in six categories, while the Nissan Maxima placed first among luxury cars even against competition from Mercedes and BMW.
Auto Spies perspective: Dirty little secret: We are going to go on record and be the first Automotive publication with the courage to pose the question:
Is the household name `J.D. Powers' award bought, not earned?
According to our contacts in the Automotive industry, a common thread seemed to resonate. They all believe that J.D. Powers awards are influenced by the level of participation in their paid marketing initiatives. Although participation is not `required' in these programs, many auto execs we spoke with under the veil of confidentiality say that not participating financially, is the `kiss of death' for your chances of winning.
Based on Auto Spies research, most of the award winners were also common participants in these J.D. Powers (paid)marketing progams. One in particular, is constantly pursuing perfection.
Coincidence? You be the judge. It is our `opinion' that it is not."
"What cars do Germans like best?
German cars, right?
J.D. Powers survey
What cars do Germans like the best?
Japanese?
A new J.D. Power survey finds that Germany's drivers may enjoy their own products but many prefer Japanese-made vehicles. The survey of 15,000 German drivers put Toyota first in customer satisfaction in six categories, while the Nissan Maxima placed first among luxury cars even against competition from Mercedes and BMW.
Auto Spies perspective: Dirty little secret: We are going to go on record and be the first Automotive publication with the courage to pose the question:
Is the household name `J.D. Powers' award bought, not earned?
According to our contacts in the Automotive industry, a common thread seemed to resonate. They all believe that J.D. Powers awards are influenced by the level of participation in their paid marketing initiatives. Although participation is not `required' in these programs, many auto execs we spoke with under the veil of confidentiality say that not participating financially, is the `kiss of death' for your chances of winning.
Based on Auto Spies research, most of the award winners were also common participants in these J.D. Powers (paid)marketing progams. One in particular, is constantly pursuing perfection.
Coincidence? You be the judge. It is our `opinion' that it is not."
10-25-2002, 03:43 PM
#7
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Well then maybe it would be in the best interest of merc, BMW and Audi to participate more
anyhu, within less then a year, it has appeared that the car isnt the most reliable thing, hope the next few years all the teething problems are gone, as for reliability and customer satisfaction....
Well, I dont know, on the one hand they treat you well, but its not like you want to spend "that" much time in the dealer
Well, I dont know, on the one hand they treat you well, but its not like you want to spend "that" much time in the dealer
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10-25-2002, 03:45 PM
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I find every company uses stuff like this for their benefit, its a joke, everycar
seems to have won car of the year (small print, in this catagory, from this magazine, in 1935... etc)
they all performed top in customer surveys, but in a super defnied survey
..ie, between february and april 1997 in the small hatchback catagory of spanish cars.
they all performed top in customer surveys, but in a super defnied survey
..ie, between february and april 1997 in the small hatchback catagory of spanish cars.