Why is everyone so passionate about their cars?? I have to do a report on the audi culture and ..
12-09-2004, 09:59 AM
#6
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Not all owners are passionate about their cars.
Some don't even care what they drive or why they drive them. They just know advertising or are swayed by word of mouth.
I would think you'd have an easier time with enthusiasts.
I would think you'd have an easier time with enthusiasts.
12-09-2004, 10:10 AM
#7
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Validation of purchase...
Americans spend billions of dollars on cars, with hundreds of choices. In order to validate the choice of car, people become enthusiastic about their purchase. A lot of times, people settle for their cars based on what they can afford or what is available, but become enthusiastic about it anyways. Even so, some would still rather have something else. In some ways, Audi is an aspirational brand - most luxury brands are.
That being said, Audis have a strong following among the European tuning crowd, which is made of enthustiastic people. Audi also has a strong racing heritage and a strong stakehold in Quattro AWD technology. Being a brand that is less recognizable by unenthusiastic car purchasers, people that buy Audis tend to do so because of the product rather than image.
Just some thoughts...
That being said, Audis have a strong following among the European tuning crowd, which is made of enthustiastic people. Audi also has a strong racing heritage and a strong stakehold in Quattro AWD technology. Being a brand that is less recognizable by unenthusiastic car purchasers, people that buy Audis tend to do so because of the product rather than image.
Just some thoughts...
