A4 (B7 Platform) Discussion Discussion forum for the B7 Audi A4 produced from 2005-2008.5

With all these ecu chip hype, why doesn't Audi just optimize their ecu performance?

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Old 11-18-2005, 01:06 PM
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Default With all these ecu chip hype, why doesn't Audi just optimize their ecu performance?

I just find it funny that Audi doesn't try to optimize its engine. With all these chips coming out, was it hard for Audi to just bump up the hp by modifying the ecu and selling the car as is?
Old 11-18-2005, 01:34 PM
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Default A few possible reasons

1) Marketing: If they bump the 2.0 too high it'll cut into 3.2 sales

2) The "Chippers" don't have to certify the engines they modify like the manufacturer does

3) Dummies: Audi needs to make sure that the engines don't blow up were some dummy to run regular gas despite the fact that the label would specify premium. And they need to ensure maximm longevity with minimal maintenance.

4) Audi LIKES the fact that folks buy them and then modify the hell out of them. It's prestigeous, even if they won't admit that when it comes time to make a warranty claim. ;-)
Old 11-18-2005, 01:46 PM
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Default Why?

To make the car easier to abuse (and break)? To assume all responsibility for a car that's made closer to the performance edge?

To make the less-expensive 2.0T perform as well as the more-expensive 3.2 V6?

To take opportunities for a future HP increase announcement away?

I'm grateful for what we did get: a more flexible engine than the 1.8T, and a car that can be had with more toys with the base engine. Remember that with the B6, there were options with the V6 that weren't available with the 1.8T at all.
Old 11-18-2005, 02:02 PM
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Default And not selling any 3.2s?

Part of it is marketing, 2.0T needs to fall below the 3.2. Watch in the next couple years the 3.2 will go 3.6 and 280HP, and the 2.0T will "magically" have 220 HP. Same as teh 1.8T going 150 to 170.
Part of it is chip tuning takes the engine and turbos closer to the braking zone than Audi who pays for warranty work likes to see it.
Old 11-18-2005, 09:05 PM
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Default They are optimized

To the lowest common denominator. They have to take into account the range of available quality of gasoline all over the world. The engine has to perform when some bozo puts low grade unleaded in it and doesn't do the maintenance.

Octane levels are not uniformly available everywhere, either. Premium where I live is 91 octane. Where you live it may be 93.

Just a couple of thoughts.
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