A4 (B8 Platform) Discussion Discussion forum for the B8 Audi A4 produced from 2008.5

Does Truth in Engineering extend to truth in advertising?

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Old 08-13-2008, 07:53 AM
  #41  
rbt
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Default 2nd; if you know the hard facts, good for you. only reason to be upset is if you have a stake in

the competition.
Old 08-13-2008, 08:22 AM
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Default Not upset, just disappointed that they would resort to the same old gimmickry

By the way, I don't think this type of slogan is the same as the old Chrysler or Oldsmobile tag lines. It's stating something factual about the entire A4 product line. When you peel the onion, it turns out to be only true for one configuration of one model when compared against an arbitrarily selected competition class.

I stand by my opinion that it's deceptive advertising.
Old 08-15-2008, 04:02 AM
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Default 3.2 still competes against the 330 like it always has

Last I checked, they still sell 330i's in Germany. Both engines are now 265 HP (they both used to be 255 HP). Audi isn't making much money in the US with the current exchange rates, so they haven't prioritized a US 335i competitor yet.

I still think they'll put the 3.0 TFSI into the A4 after they ship a few A6s with the engine. Audi rarely has more than 3 different longitudinal engines available in the US in their non-S sedans. There's no real reason to change this strategy.

BMW frequently changes engines a year or two into a model line, and I can't say Audi hasn't done it before. Further, given the price of a fully loaded A4 3.2, an S4 can't cost much more, so it won't need _that_ much more power than an A4 3.0T to justify it's cost premium.

Especially if it's the only way to get a 6 cylinder engine with a stick.
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