Regarding S4 Avant
#1
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Quote from Audi of America's Product Planner, Filip Brabec in "Automobile".
"What this means is that Audi of America will, going forward, take a good, long, hard look at ultra-niche models like the S4 Avant. "Wagon, S4, manual transmission-just think about it," says Brabec. "Niche, niche, niche." Sales volumes for such cars simply don't merit their existence, is what he's saying, especially given the euro-dollar relationship. Therefore, there will not be a next-generation S4 Avant for America. "And those are our twenty loudest customers" says Brabec, laughing. "We'll hear from them." As it is, Brabec says that he works "very carefully and closely" with his colleagues at Audi AG to maximize equipment levels for American customers even in light of the weak dollar. But, clearly, it will be harder and harder for Audi of America to include models in its product mix that have minuscule annual sales."
"What this means is that Audi of America will, going forward, take a good, long, hard look at ultra-niche models like the S4 Avant. "Wagon, S4, manual transmission-just think about it," says Brabec. "Niche, niche, niche." Sales volumes for such cars simply don't merit their existence, is what he's saying, especially given the euro-dollar relationship. Therefore, there will not be a next-generation S4 Avant for America. "And those are our twenty loudest customers" says Brabec, laughing. "We'll hear from them." As it is, Brabec says that he works "very carefully and closely" with his colleagues at Audi AG to maximize equipment levels for American customers even in light of the weak dollar. But, clearly, it will be harder and harder for Audi of America to include models in its product mix that have minuscule annual sales."
#3
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Well put.
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