Apple announces "CarPlay" for 2014 but not for Audi
#1
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Apple announces "CarPlay" for 2014 but not for Audi
Looks like Apple has today announced that "vehicles from Ferrari, Mercedes-Benz and Volvo will introduce CarPlay-enabled infotainment systems in selected models in 2014. Other auto manufacturers planning to offer CarPlay-enabled systems include BMW Group, Ford, General Motors, Honda, Hyundai Motor Company, Jaguar Land Rover, Kia Motors, Mitsubishi Motors, Nissan Motor Company, PSA Peugeot Citroën, Subaru, Suzuki and Toyota". Initially, it will work via the Lightning connector but it's planned to evolve to wireless soon after introduction.
It's unfortunate (and surprising considering Audi's partnership history with Apple) that Audi has decided to align only with Google/Android's in car system. IMO, while the Android system will appeal to a large segment of the market, it will be disappointing to many Audi owners for them to ignore the huge iPhone user base, especially since I've read that Apple's CarPlay will be able to ride on top of other systems.
http://www.twice.com/articletype/new...systems/110161
It's unfortunate (and surprising considering Audi's partnership history with Apple) that Audi has decided to align only with Google/Android's in car system. IMO, while the Android system will appeal to a large segment of the market, it will be disappointing to many Audi owners for them to ignore the huge iPhone user base, especially since I've read that Apple's CarPlay will be able to ride on top of other systems.
http://www.twice.com/articletype/new...systems/110161
#2
Huge mistake on their part. Its going to cost them tons of customers. If they want to play with the big boys on the high end, they need to support the high end devices. The iPhone is the high end device. I mean, come on, if they'd have bothered to check demographics, I'd bet the iPhone has the millionaire cell phone market locked up. Nobody wants to be seen with an Android device.
#3
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Huge mistake on their part. Its going to cost them tons of customers. If they want to play with the big boys on the high end, they need to support the high end devices. The iPhone is the high end device. I mean, come on, if they'd have bothered to check demographics, I'd bet the iPhone has the millionaire cell phone market locked up. Nobody wants to be seen with an Android device.
#4
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It's a cost-based decision that lacks vision and insight into their market. VW group has a track record of doing things cheap to save money. The fact that they install a Bose in high end cars is a good example that almost cost them my business. I love my A6 TDI but it will be my last Audi if Audi doesn't embrace Apple carOS pronto.
It's already been said, the Apple system is high-end. There's nothing wrong with high end Google/Android systems. I rather like the system in the Audi, but the installed user base of iPhones is too big to ignore and continues to grow in market share.
It's already been said, the Apple system is high-end. There's nothing wrong with high end Google/Android systems. I rather like the system in the Audi, but the installed user base of iPhones is too big to ignore and continues to grow in market share.
#5
I don't understand this. In my opinion, this is exactly how it should work. Some overlay that allows the base MMI to use the information off the driver's smartphone whether it is android or apple. I own an android but I still want my car to have the same full functionality with my wife's iPhone when she drives my car. There is just no reason to go all in with only one.
#6
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I don't understand this. In my opinion, this is exactly how it should work. Some overlay that allows the base MMI to use the information off the driver's smartphone whether it is android or apple. I own an android but I still want my car to have the same full functionality with my wife's iPhone when she drives my car. There is just no reason to go all in with only one.
#7
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Kudos to Audi for not buying into the overpriced Apple crap
Had to say that for all the Apple zealots out there
That said, android is the dominant mobile operating system worldwide with nearly 70% market share while Apple has about 20%. So the decision makes sense if you have to choose one or the other
Had to say that for all the Apple zealots out there
That said, android is the dominant mobile operating system worldwide with nearly 70% market share while Apple has about 20%. So the decision makes sense if you have to choose one or the other
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#8
Kudos to Audi for not buying into the overpriced Apple crap Had to say that for all the Apple zealots out there That said, android is the dominant mobile operating system worldwide with nearly 70% market share while Apple has about 20%. So the decision makes sense if you have to choose one or the other
I thought you were my friend mmmm
#9
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Hey, everyone makes mistakes. Next time you can do the right thing, save money, get better functionality and get an Android phone
But seriously, just looking it from Audi's perspective, IF you have to choose one or the other, it makes sense to choose the system with nearly 70% marketshare worldwide
IF down the road it is proven that one can live with the other, then I could see why Audi may want to add that as an option
But seriously, just looking it from Audi's perspective, IF you have to choose one or the other, it makes sense to choose the system with nearly 70% marketshare worldwide
IF down the road it is proven that one can live with the other, then I could see why Audi may want to add that as an option
Last edited by Maverick61; 03-03-2014 at 10:39 AM.
#10
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