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On July 26th the world debut of the all-new Audi A7 took place with international press in Munich, Germany.* The U.S. public debut of this extraordinary vehicle is planned for next month at the Los Angeles Auto Show.

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This is an unprecedented time for Audi as we prepare to launch our new flagship A8 sedan later in 2010, followed by the entirely new Audi A7 which is expected to go on sale in the U.S. in Spring 2011, and the introduction of the next generation Audi A6 planned for later in 2011.* With the extraordinary introduction of these three remarkable luxury vehicles in less than 12 months, Audi of America anticipates a significant shift of our vehicle sales towards more premium luxury models in 2011 and beyond.

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You are aware of the substantial commitments Audi has made towards the introduction of our new flagship A8 model – so rest assured we will continue this commitment with bold and innovative launch initiatives as we introduce the new A7 and A6 models in the months ahead.* As part of the early A7 launch process, we are pleased to announce the start of dealer ordering for the new A7.

Model Year 2012 A7 Product Information

Additional details regarding the launch of the new Audi A7 will be provided in the near future.* We hope this product and ordering information is useful for you as you introduce the extraordinary new Audi A7 to your customers.

Key Summary Points:

·******** The all-new Audi A7 is a design icon. The progressive body concept has five doors that combine the emotion of a coupe with the prestige of a sedan and the functionality of a wagon.

·******** The long, flowing lines and surfaces of the A7 give it a look that is both powerful and elegant. In addition to the progressive design, the A7 will have a premium interior, latest generation driver assistance systems, next generation MMI touch, and the all-new Heads Up Display.

·******** The A7 is a pioneer for the Audi brand. The flat, coupe-like shape comfortably seats four people. The A7 will also have quattro all-wheel-drive standard and a lightweight body built of aluminum and steel materials.

·******** Drivetrain (U.S.): 3.0T V6 engine 310hp. 8-speed Tiptronic automatic transmission. quattro all-wheel-drive standard.

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US Market Specific Information:

·******** A7 is expected to launch in Spring 2011 as a Model Year 2012

·******** Key competitors are the Mercedes CLS and BMW 5 Series Gran Turismo

·******** Official sales and pricing will be confirmed closer to product launch

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Design and Dimensions

*** * The Audi A7 combines a flat, coupe-like shape with the four-doors of a sedan.
*** * Wheel Base: 114.6-inch wheel base, which puts it between the A6 and A8.
*** * Height: 55.9-inches
*** * Tailgate: The large, wide-opening tailgate is incorporated into the coupe style, and opens and closes electronically.
*** * Rear Spoiler: Extends automatically at speeds above 80 MPH.* It can also be extended and retracted manually.
*** * Grille: The A7 includes Audi’s new single frame grille. The design cues of the A7 front (grille and headlights) connect the A7 to both the new A8 and the future A6 sedan, strengthening Audi’s design language in the C and D luxury segments.
*** * Wheels: 18-inch alloy wheels will be standard, with 19 and 20-inch options.
*** * Lights: Audi’s signature LED daytime running lights, Xenon plus headlights and rear LED lights will be standard. The full LED headlights, also available on the A8 and R8, will be an option.
*** * Cargo Space: 19 cubic feet of cargo space which expands to 49 cubic feet when the rear seats are folded forward. (EU measurements)
*** * Trim: A choice of wood trims will be standard for the interior
*** * Seating: All four seats will have leather seating surfaces. Heated front seats including driver seat power lumbar support with memory will be standard. Seating options will include climate and comfort seats.
*** * Sunroof: Will be a standard feature.


Drivetrain

*** * 3.0 TFSI V6 producing 310-horsepower
*** * 8-speed automatic Tiptronic transmission combines the convenience of an automatic with the sportiness of a manual
*** * quattro all wheel drive standard: this is the latest generation with asymmetric rear-biased torque distribution (40/60 front/rear).
*** * Audi’s Innovative Thermal Management system and Energy recuperation systems are standard efficiency systems.

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Technology

·******** Driver Assistance Systems

o** Latest generation driver assistance systems: Audi side assist, Audi active lane assist (with electromechanical steering, the car can steer to hold the lane if the driver drifts out), Audi pre sense plus active safety system, Nightvision assistant with Heads Up Display, Adaptive cruise control with stop and go function and Audi braking guard.

*** * Multi Media Interface: Next-generation Audi MMI and MMI touch recognizes handwritten entry of letters and numbers. Can be used to operate the telephone and navigation system.
*** * Heads Up Display: An all-new optical system of mirrors projects driving-related information directly into the driver’s field of vision.
*** * Audi parking system (front & rear sensors) with rearview camera available.
*** * Audi Online Services will be optional on the A7.
*** * Bluetooth standard.
*** * SIRIUS Satellite Radio standard.
*** * HD Radio optional.
*** * Sound Systems**********
********* o BOSE Surround Sound System (optional) has 14 speakers including center speaker in the dashboard and subwoofer in the spare wheel well.
********* o Bang & Olufsen Advanced Sound System (optional) has 15 speakers including subwoofer and center speaker. Speaker covers are polished aluminum.
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