gmunford@b-m-d.com

As an S7 owner, I have no interest in the RS7 - more money and speed than I need - but I think its a great addition to the lineup. I think Audi is concerned with mind share as a strategy to growing market share right now. The RS7 will get plenty of coverage, and take it straight to the M5 mindset. They're in a 2-front perception battle: Mercedes on the luxury front, BMW on the performance front. This helps close loop on establishing Audi, across the board, as the new ultimate driving machine.

Vijay

$100k is a bargain for what you are getting here. As far as other options, what is there? I can think of 4 cars....E63, Jag XFR-S, BMW M5 and M6 Gran Coupe. That's it. The Merc is the only one with AWD, which is definitely a benefit at this power level.

clintb

You forgot Panamera

Which makes the $100k Pricetag seem like fantastic value

Vijay

The comparably powered Panamera is the Turbo S which costs $175k. It is in a league of its own.

clintb

Panny Turbo is pretty close on performance

But nowhere close on $150k pricetag

Reminds us once again that Audi's value proposition is certainly quite attractive

Flo1989

Cls 63 with or without PP package is a serious leader in those you mentioned..and they're suppose to release the awd option for 2014.

Omeletpants

My buddy is a BMW bigot and said he would never buy an Audi. Test drove the 650 and was unimpressed with the lag and the steering. Drove an A7 and began warming up to the Audi. In the end he ordered a S7 and was glad to save $20k

raslam77

$100K is being modest, at best—The S7 goes for what… $90K fully loaded? If you're using AWD as a delineating factor, than yes it's almost in a class of its own. I’d much rather have an M5, M6 GC, CLS 63, Panny 4S, Quattroporte, etc…. Just to rattle off a few.

60614allroad

I suspect that a fully loaded RS7 will be $120k +

hgj1234

Someone at the Detroit show said they saw a price of $143k