Does anyone know the official Audi target demographic for the A8?
10-15-2003, 06:34 PM
#22
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Re: how would current/future A8 (D2 or D3) owners feel if they saw a young guy driving one?
I dont know i am 25 and have an 02 S8, how young are we talking here? I guess i am the baby on this forum i'll just keep quiet and let the adults talk 
10-15-2003, 06:56 PM
#23
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Re: The reason I ask is that, I'm 35 and think I'm too young.-I'm 36!
Like Don Henley said, "get over it, get over it!"
I have had the feeling before and , you just have to forget about.
These are great cars and I'm sure most of us have been down some "boring" roads (Lexus). Love the emotion, character,etc. of the A8.
PRESENT:
'80 VW Scirocco
'97 A8 Quattro
'97 Sea Ray 330 Sundancer
Past:
'90 LS 400
'96 Jeep Grand Cherokee
'96 LX 450
'00 LX 470
I have had the feeling before and , you just have to forget about.
These are great cars and I'm sure most of us have been down some "boring" roads (Lexus). Love the emotion, character,etc. of the A8.
PRESENT:
'80 VW Scirocco
'97 A8 Quattro
'97 Sea Ray 330 Sundancer
Past:
'90 LS 400
'96 Jeep Grand Cherokee
'96 LX 450
'00 LX 470
10-15-2003, 10:17 PM
#25
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34 years old, 4th Audi (80, 100, TTR 225 and now A8L)
I'm very likely NOT in Audi's target age group for the car.
Remember that most people here are probably younger than the average Audi drivers age.
Remember that most people here are probably younger than the average Audi drivers age.
10-16-2003, 05:13 AM
#26
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Re: Does anyone know the official Audi target demographic for the A8?
I've driven an A8L since I was 36. Never really got many comments with the 2001, but since I started driving my '04, I've noticed the majority of the people (men) who point and comment on the car appear to be 55 years and up.
10-16-2003, 06:36 AM
#28
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Re: Does anyone know the official Audi target demographic for the A8?
As far as I can determine from following the activity on his forum here is the picture:
He is male (of course), mid-50s and earns a decent income. He probably has (or had) one or two hobbies that involve complex equipment such as, for example, guitar playing, photography, scuba diving, high-end audio, etc.In other words, a guy who likes fancy gadgets. Moreover he is one of those gadget-minded hobbyists who spends more time and energy "tweaking" his equipment than actually using it for its intended purpose: the guitarist who, now that he is wealthy, owns a dozen vintage guitars, all the same model, and fiddles with them but does not actually perform; the audiophile who is constantly adjusting and tweaking his system but only listens to a dozen or so favorite "demo" records that allow him to gauge its perfection; the computer geek whose machine is state-of-the-art but who doesn't actually use it for much...you get the picture.
This explains the ability of so many participants on this forum to accept (and even perhaps to welcome) the challenges of A8L ownership. The door that won't open, the sunroof that won't close, the lights that won't aim, the suspension that won't suspend etc., the longed-for "software upgrades" that are unlikely ever to be offered are part of the pleasure and entertainment they derive from "tinkering" with this gadget. This also explains the immense volume of correspondence on this forum on the topic of wheels.
They are members of a fraternity of like-minded tinkerers. Of course, some buyers don't fit this demographic and wake up astonished to find that their complaints and weird experiences are treated, by the committed enthusiast, as cranky ranting. In effect, the A8L is valued all the more for its "quirks" and peculiarities which give a rich field for anecdote and interaction between this band-of-brothers.
I myself, despite having gotten rid of my A8L, continue to haunt this forum precisely because of the profound sense of comradeship-in-adversity the A8L provokes in the gadget-minded male. Oh well, time to go put some new strings on my pre-war Gibson...
He is male (of course), mid-50s and earns a decent income. He probably has (or had) one or two hobbies that involve complex equipment such as, for example, guitar playing, photography, scuba diving, high-end audio, etc.In other words, a guy who likes fancy gadgets. Moreover he is one of those gadget-minded hobbyists who spends more time and energy "tweaking" his equipment than actually using it for its intended purpose: the guitarist who, now that he is wealthy, owns a dozen vintage guitars, all the same model, and fiddles with them but does not actually perform; the audiophile who is constantly adjusting and tweaking his system but only listens to a dozen or so favorite "demo" records that allow him to gauge its perfection; the computer geek whose machine is state-of-the-art but who doesn't actually use it for much...you get the picture.
This explains the ability of so many participants on this forum to accept (and even perhaps to welcome) the challenges of A8L ownership. The door that won't open, the sunroof that won't close, the lights that won't aim, the suspension that won't suspend etc., the longed-for "software upgrades" that are unlikely ever to be offered are part of the pleasure and entertainment they derive from "tinkering" with this gadget. This also explains the immense volume of correspondence on this forum on the topic of wheels.
They are members of a fraternity of like-minded tinkerers. Of course, some buyers don't fit this demographic and wake up astonished to find that their complaints and weird experiences are treated, by the committed enthusiast, as cranky ranting. In effect, the A8L is valued all the more for its "quirks" and peculiarities which give a rich field for anecdote and interaction between this band-of-brothers.
I myself, despite having gotten rid of my A8L, continue to haunt this forum precisely because of the profound sense of comradeship-in-adversity the A8L provokes in the gadget-minded male. Oh well, time to go put some new strings on my pre-war Gibson...
