Bob W.

....a V8 engine with 350hp (650i is 360hp), 19" wheels, Bang & Olufsen audio (a $6300 option in the A8/S8), rear parking camera integrated with MMi, 3-zone climate control, DSG (possibly), and this is just taken from the limited info on the microsite....as the launch date gets closer, Audi will make more info available.

I think a fully loaded S5 is going to be close to $70k....mid-60's at least. The 650i starts at $72k, so it makes more sense to compare it to that than the 335i at $20k+ less with less features.

panj

Yes, similar output from V8's though 335's twin turbo performance specs nearly identical. 18" wheels with sport option though, yes, not 19", Logic 7 audio system is quite a fine performing system (note the auxillary input jack inlcuded in addition to IPOD option) B&O lovely to look at but bit on the bright side for me, rear parking alert but yes, no camera, etc. DSG would be incredible. Good points but still not convinced. How about size of 335i/650 with S5--how do those compare?

However, if your price forecast is accurate (close to 70k loaded) vs. a well configured 48k 335i I think Audi may be in for some volume sales problems. Time will tell. My bet is on our seeing the fully loaded S5 a bit less than 60K--I certainly hope so.

B6S4

A5/S5 one inch longer than 328/335i, 8 inches shorter than 650i

B6S4

Both A5 and S5 will be perceived as volume mid-luxury coupe, not low-volume, high-end like the 650i.

B.S.Rick

S5 a bit less than 60K---- i think that'll be right. We'll see.

Bob W.

i'm not referring to perception, production volume, or physical size. the simple fact is that a loaded S5 will have equipment and options MOST COMPARABLE TO 2 other German luxury 2+2 GT cars: the BMW 650i and the M-B CLK550. the price of a loaded S5 will be less than, but probably within 5-10% of those 2 cars. no current BMW 3-series is comparably equipped or priced to either the S5 or CLK550.

B6S4

Looks like you're the one not paying attention, S5 only $300 more than S4 (~$20K less than 650i)