mikeru

I agree with your sentiment. Nothing that makes me want to upgrade from my current ride.

njspeedfreak

Same. I was looking to replace my B8 S4 with another one when the B9's came out and the look of the S5 SB just blew me away. This is just the opposite. I'll reserve final judgement for when we see actual pics of the coupe and SB versions, but this is beyond underwhelming so far. I have a B9 SQ5 at the moment and will be looking to trade it in withing the next 2 years so I'm also anxiously awaiting to see what they do with the B10 design on that model line. Preparing myself for a giant letdown.

BlakeV

Well, when the B9 came, it was not a stand-out either.... the B9 SB won me over time.

Tesla1856

I feel the same on both points.

Clicking Like-button didn't seem appropriate.

HurrayFive

I've been around long enough following Audis (back in my day, hah) and on the Audizine forums, almost 11 years now, to remember when everyone was snagging up the last of the B8.5 S4's because of how vanilla the very first 2017/2018 (EU/US) B9 S4's looked as well as the fully developed aftermarket for the B8.5. Same thing here, we're comparing a fully evolved (at least in part due to customer feedback, for certain) B9.5 design to the first crack at the B10. The S will look more aggressive than these early snaps, the RS too, but Audi changed half a dozen little things between the 2018 & 2019 S4 just on the exterior based on feedback long before the facelift, it'll be the same for the B10.

The B10 will be just fine by the time we get the real production models and the standard feedback and product cycle on them. That said, I love my B9's, I've owned 7 of them now (it's a problem), and I snagged my '23's because of that fully developed aftermarket and design language to give the B10 a few years to develop before I dive into that pool.
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JD15

To be fair, I think the B9/B9.5 S4 still looks bland and is inferior to the original B8 S4 aesthetically. I was a fan of the B9 S5 SB from the very beginning.

HurrayFive

Just different strokes, I don't at all. My close friend still had his '14 S4 when I snagged by very first B9 '18 S4 and they felt like different universes on the inside and we both preferred the way the B9 looked overall and that was with his modified and mine stock, but that wasn't the point of the post.

I've had an S4, S5 coupe, two RS5 SB's and three SQ5's and the SB is nice but has never been what draws me to or makes/breaks the car, too many other things to enjoy about the platform nowadays. The B10 will eventually get there even if it takes a few years to have the same kind of support.
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NoMoreBMWs

ICE beggars can't be choosers. The framed glass looks fine on the wagon. I won't be buying until MY2026, likely an RS5 Avant if available.

BlakeV

Another so-so B10 A5 SB rendering. They mention a likely V6 for S5 / RS5 (looking at you, M-B).

https://www.actu-automobile.com/2023...-a5-sportback/

JD15

It looks like an A7 rear mixed with a front of a Hyundai. I've been considering a G90 M3 Competition and the recent photos of the B10 are pushing me further in that direction.