Why would Audi (or MB, BMW, etc) give you a discount for taking euro delivery?
10-22-2008, 07:21 AM
#1
AudiWorld Super User
Thread Starter
Join Date: Mar 2001
Posts: 18,780
Likes: 0
Received 0 Likes
on
0 Posts
Why would Audi (or MB, BMW, etc) give you a discount for taking euro delivery?
This is a question asked of me several times while chatting w/ my colleagues/friends about our ED plans. (folks who have never heard of ED)
I don't know the answer!! please pipe in if you do.
I surmised it could possibly be:
1) some tax loophole that allows the mfr to ship the car to US as a 'used' export, ostensibly lowering their cost
2) purely a Marketing activity, hedging on the fact that folks who experience ED will likely become more loyal to the brand in the future
I don't know the answer!! please pipe in if you do.
I surmised it could possibly be:
1) some tax loophole that allows the mfr to ship the car to US as a 'used' export, ostensibly lowering their cost
2) purely a Marketing activity, hedging on the fact that folks who experience ED will likely become more loyal to the brand in the future
10-22-2008, 12:09 PM
#3
AudiWorld Super User
Thread Starter
Join Date: Mar 2001
Posts: 18,780
Likes: 0
Received 0 Likes
on
0 Posts
ok but what do they really gain by using price breaks to compete for ED business?
ED is a small part of their overall sales, and I'm inclined to believe that the ~5% ED discount is not enough to make-or-break someone's decision to buy a particular car.
or, perhaps there was a time when the ED 'discount' was even more significant, enough to really drive traffic.
or, perhaps there was a time when the ED 'discount' was even more significant, enough to really drive traffic.
10-24-2008, 12:22 PM
#4
You are exactly right on both accounts. First of all, they are.......
now just shipping a used car over to the states from Europe, much cheaper than paying tariff's and taxes to sell one brand new. Also, to build brand awareness and goodwill. just think of how many folks we have told about our great experience. I have had 2 friends do euro delivery based on my positive experience.
10-25-2008, 04:16 PM
#5
AudiWorld Member
Join Date: May 2007
Posts: 364
Likes: 0
Received 0 Likes
on
0 Posts
answer...ED business
If MB and BMW do it, they have to, otherwise an ED customer might buy MB or BMW.
They have to do what their competitors do.
Some people buy because they want an Audi. Some buy through ED, because they want "a car" and like the idea of ED. This way Audi's ED offering is competitive.
They have to do what their competitors do.
Some people buy because they want an Audi. Some buy through ED, because they want "a car" and like the idea of ED. This way Audi's ED offering is competitive.
10-30-2008, 04:26 AM
#6
AudiWorld Member
Personally I will never buy another Audi, or any other european car in the US again...
Audi knows what they are doing. It's not about the money. It's about driving your car on roads it was designed to be driven on. The discount is nice, but it insn't why I did it. Now, if they just get their dealer network with the program.
12-23-2008, 09:40 AM
#7
AudiWorld Senior Member
Join Date: Dec 2002
Location: cleveland
Posts: 649
Likes: 0
Received 0 Likes
on
0 Posts
if I ever get another new Audi I'll try it. Museum delivery of Corvettes actually COSTS EXTRA
you pay $500 extra on top of the ~$800 "destination charge" to take delivery of a Vette at the Museum... (I didn't do it)
Trending Topics
02-23-2009, 09:13 AM
#8
AudiWorld Super User
Re: Personally I will never buy another Audi, or any other european car in the US again...
I second on this.
Ones you done ED, memory of the trip and experience of car driving at 130mph legally - that hard to forget.
After first ED you get hook up.
Until I can afford - all my next car will be purchase as ED.
Ones you done ED, memory of the trip and experience of car driving at 130mph legally - that hard to forget.
After first ED you get hook up.
Until I can afford - all my next car will be purchase as ED.
Thread
Thread Starter
Forum
Replies
Last Post
ouTTlier
Audi Euro Delivery Program Discussion
3
08-14-2007 10:02 AM
