MPalmer

Hey, folks, spent some time with the activesphere concept. Got a full tour video, a 1m short/reel,
and a thousand words on the topic right here -- https://www.audiworld.com/articles/a...cept-hands-on/

And here's a little background on the concept -- https://www.audiworld.com/articles/a...phere-concept/











PREVIOUS

Hey, folks, tomorrow (March 28), I'm heading to Hollywood in the morning to spend two hours in person with the Audi activesphere Sportback crossover concept. (At this point, I think I've only seen digital renderings, so I'm pretty excited).

Time will be limited... however, let me know if you have any questions about the vehicle or for the Malibu Design Studio team that built it.

Thanks!

AscariBlue

Looks like a lifted S5 Sportback with huge wheels, completely useless scoops on the rear bumper and a completely useless F1-style diffuser. In other words, it looks like it was drawn by a bored 16 year old in history class with a "but it goes to 11" Spinal Tap design ethos.

My question for the designers would be to ask about the details of their market research that shows the Venn diagram intersection between those with $70k to spend on a car and those who have taste like 16 year olds.

Also I would ask about rear bumper height regulations.

MPalmer

Typically, I don't like to start interviews by insulting artists and engineers... but yeah, thanks, I guess.

AscariBlue

I didn't expect that you would use that question verbatim. Here, l'll help by providing a more diplomatic version:

[Interviewer to designer:] "This is a very interesting design combining the sleek look of a coupe with the ground clearance and wheels of a rally car. To me, this evokes the images of 1970s rally cars such as the Lancia Stratos. In the past 20 years the trend in vehicle demand has been strongly in favor of the tall SUV design language. This concept vehicle takes design in a new direction. Tell me about your marketing research and the expected buyer for the vehicle."

[Interviewer to designer:] "I see the rear bumper is quite high. Are there any safety concerns or expected conflict with bumper height regulations?"

MPalmer

updated the O.P. with a link to the hands-on coverage and a couple of videos -- https://www.audiworld.com/articles/a...cept-hands-on/

inessou

Le véhicule concept Audi Activesphere est un mélange d'un A7 Sportback (alias 5 portes ou hayon), d'un SUV de style coupé et d'un pick-up (comme le GMC Envoy XUV, mais le XUV avait une porte médiane qui pouvait se replier), l'Audi a capacité de chargement limitée, mais cela montre qu'Audi veut un pick-up d'un certain type et c'est probablement, si Audi proposait un pick-up, ce serait probablement un pick-up de taille moyenne au prix d'un pick-up pleine grandeur, avec moins de capacité qu'un pick-up de taille moyenne et encore, Les clients d'Audi leur demandent-ils de construire un véhicule de type pick-up ou est-ce qu'Audi recherche un espace dont ils savent que Porsche ne viendra pas aussi (espérons-le), un excellent concept global et c'est la promesse d'EV, de modèles plus uniques et de segments dans le marché automobile
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JameTT

Thank you for the pics! Excited to see Audi pushing the boundaries with their activesphere concept. The design is stunning, with the blend of the sportback and SUV elements working really well together.

ThomWatt01

Thanks for the pictures! @MPalmer. The concept of Audi activesphere looks great. I hope we get to see such advancements more now.