123Audi4me

Has anyone purchased or used the Audi Cooler Bag/Tote? It plugs into the rear power outlet and is used to keep food items or drinks cold? It's expensive but could be useful and it matches my Audi interior. Here's the description from the Audi website:
Attractive cooling bag in Audi design with Peltier technology. CFC-free, with carrying strap and 12-volt connection. Cools to maximum of 20 degrees below surrounding temperature. Holds approximately 12 liters.

AUDIIOS

Haven't purchased. Looked at it when I bought my ski rack and cabin partition (which was expensive as well). It's nice but I assumed you could find something non-logo'd aftermarket for MUCH cheaper, although I admit I haven't looked at all since then.

HadoukenZR

Dang... $370 for a cooler bag.

BOM cost : $5
Audi Logo Premium Mark up: $365

Parsec

For those of you who aren't in manufacturing or cost accounting, BOM = bill of materials = list of raw materials

dsackman

Yeah, and do not talk about a BOM when you are on a call in an airplane. DAMHIK


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ATC69

And don't say Hi to a friend named Jack.

tenspeed

There's dozens of them on eBay for under $50. Search using "12 volt cooler". You can get Audi ring decals there too.

123Audi4me

I know it's expensive. But it's not just a cooler bag. It is electronic and plugs into the power outlet (mini refrigerator).