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Interesting article re: average age of luxury brand buyers....

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Old 05-12-2010, 01:17 PM
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Default Interesting article re: average age of luxury brand buyers....

I am quessing the Q5 has an even lower range, but what do I know.

Audi

Average Age of Owner: 49
Median Income: $183,601
4-Year College Degree: 31.66%

Mercedes-Benz

Average Age of Owner: 53
Median Income: $174,558
4-Year College Degree: 27.74%

BMW

Average Age of Owner: 49
Median Income: $169,289
4-Year College Degree: 29.07%

Lexus

Average Age of Owner: 56
Median Income: $141,745
4-Year College Degree: 26.45%

Cadillac

Average Age of Owner: 62
Median Income: $129,656
4-Year College Degree: 21.90%

Lincoln

Average Age of Owner: 62
Median Income: $113,782
4-Year College Degree: 25.47%

link to article:
http://www.businessweek.com/magazine...8023174411.htm
Old 05-12-2010, 02:13 PM
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Interesting article!

I wonder how Infiniti and Acura do?
Old 05-12-2010, 04:23 PM
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not a good article to show the kids that only around ~30% audi/bmw/merc drivers have four year college degree!
Old 05-12-2010, 04:31 PM
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the median income seems to be very high. interesting none the less though.
Old 05-12-2010, 05:23 PM
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Default Maybe they don't have a 4 year college degree....

Originally Posted by superduck
not a good article to show the kids that only around ~30% audi/bmw/merc drivers have four year college degree!
.... but perhaps they have a >4 year GRAD SCHOOL DEGREE!!! LOL
Old 05-12-2010, 05:56 PM
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Originally Posted by Coolieman1220
the median income seems to be very high. interesting none the less though.
I think the millionaires in the bunch skew the averages
Old 05-12-2010, 06:37 PM
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I'm surprised Caddy is so much older considering their mass marketing seems to be aimed at mid-age folks.
Old 05-12-2010, 07:49 PM
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Originally Posted by tgdA4
I think the millionaires in the bunch skew the averages
Perhaps, but they did use the median income (not the mean) in their calculations.
Old 05-12-2010, 08:29 PM
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Originally Posted by jazzmeer
Perhaps, but they did use the median income (not the mean) in their calculations.
True...maybe people embelish on the surveys that this data is based on. or maybe Audi drivers make really good salaries.
Old 05-13-2010, 03:24 AM
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Originally Posted by tgdA4
True...maybe people embelish on the surveys that this data is based on. or maybe Audi drivers make really good salaries.
Studies show that they're smarter, more handsome and have hotter wives and girlfiends too! We're supremely confident, yet never arrogant. We obviously sweat when we work out, but curiously, never produce offensive odors. That guy on the Dos X's commercial - yup, drives an Audi...


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