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Interesting article on S4 hp and weight...

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Old 05-06-2010, 05:54 PM
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pretty common to underclaim. BMW did the same thing with their 335i.
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Old 05-06-2010, 05:57 PM
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Jason ran his car in 3rd gear for the dyno he posted. Suprised he ran yours in 4th. Not enough air cooling to 4th gear dyno for S4 IMO (need a fan than goes up to 120 MPH).

Bruce
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Old 05-06-2010, 06:54 PM
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What is the motive to underclaiming?
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Old 05-06-2010, 07:15 PM
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understate, and overdeliver. Marketing tactic.

Drivers love getting more than what they think they're getting.
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Old 05-06-2010, 07:27 PM
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huh, hadn't thought of it that way but it makes some sense.And If they overpromised and undelivered, people would be all over them with negativity galore.
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Old 05-06-2010, 07:33 PM
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yup- think 1999 Mustang Cobra....
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Old 05-06-2010, 07:36 PM
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remember also.... Audi claims 333hp between 5500-7000 rpm, which could be true. They just do not mention the peak hp rating, which would be somewhere within that rpm range...
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Old 05-06-2010, 07:54 PM
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wrong. HP rating is always peak HP rating. The peak HP for the B8 S4 is in that RPM range.

Bruce.
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Old 05-06-2010, 08:02 PM
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Originally Posted by LeadToRome
why would Audi underclaim? Doesn't seem to make much sense.
BMW did it with the 335 so at first it wouldn't cannibalize E46 M3 sales, and later E90/2 M3 sales. The RS4 will likely be rated in the neighbourhood of ~450 hp. Why would someone spend an extra $15-20k if the advertised hp spread between the S and RS is only 50 hp? It's easier to command a steeper premium the greater the hp difference.
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Old 05-06-2010, 08:19 PM
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Originally Posted by LeadToRome
why would Audi underclaim? Doesn't seem to make much sense.
insurance purpose i suppose? lols
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