nyet

...that succeed in a vacuum, thriving in their own little world"<ul><li><a href="http://www.autoextremist.com/page2.shtml#Rant">comments?</a></li></ul>

Ben@achtuning

Although his point of view might be skewed, that's a very intersting take on it.

nord1899

Improving customer service (read all the horror stories in B6S4) might help a bit here

ImolaRocket

to go mainstream. I don't think that they have the correct corporate mindset to pull it off yet. Maybe they will, and maybe they will just go back to the way they were.

RCS 2

The unfortunate truth is that owning an Audi is more often than not a very frustrating experience. A wonderful driving car that is frequently marred by many little and many times not so little problems with a dealer network that has difficulty repairing the problems when they do occur (or worse causing new problems while trying to fix current ones). I know many one time Audi owners that simply gave up because owning an Audi was just too much work.

Audi needs to stop moving forward for a time and make sure that its current cars are built in such a way they can be repaired when things go wrong (there is a reason so many independent shops do not want to touch VW/Audi products) and do a major dealer improvement program to make sure that a majority of the dealers can repair the cars currently being sold and can repair them correctly without causing new problems along the way.

Without these changes, Audi is doomed to remain in its current situation with the majority of sales being to one time Audi buyers.

Swank4

Japanese-style reliability in their cars. I fail to believe that one must sacrifice reliability for performance.

Separately, in reference to the Lexus part, isn't the SC430 a good sportscar? The writer only mentions the IS300.

nyet

part of it is is a complexity issue

techlogik

Gee, thanks for stating the obvious and what the industry and people already know.

Audi Dudey

He basically nailed it as far as Audi's strengths and weaknesses.