APR's RS6 chip is released - 525hp/490ft-lbs - yummy! But $2899 w/full EMCS
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However, this is buying a chip and having it installed. Take their Porsche chip for example, there are quite a few 996 turbos built every year, so why do they charge 4k for a chip? Simple the car costs 120k so they proportionally adjust the cost of the chip. The more money a car costs the more they figure they can charge and get away with it. All the tuners do it. It's called market advantage. If the market is there, they'll take advantage of it. It's just how it works and we have to put up with it. Do you really feel that the tuners don't take advantage of us around here?
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