"Never Follow" has never really had much of a following....
03-31-2004, 02:04 PM
#3
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I don't know. Works for me. My wife perks up every time she sees an Audi TV ad, even before...
...the brand is obvious.
Since we've bought 2 Audis, and are planning ahead to our 3rd, I have to say that they've hit at least one target market.
Since we've bought 2 Audis, and are planning ahead to our 3rd, I have to say that they've hit at least one target market.
03-31-2004, 02:17 PM
#5
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It just sounded funny to say it that way...
"Never follow" is fine if you're really breaking new ground and innovating, but if you're simply going in a different direction for the sake of it, you'd be better off to follow. But Audi really does live up to the slogan occasionally. :-)