R Rodman

If increasing horsepower and torque is as simple as reprogramming the chip, why doesn't Audi just go ahead and do it, call it "ttS", and charge big bucks for it???

ZGTT

marketing, save your moves for when you need them (plus we are doing product research at no cost)

RTinNYC(again)

I believe that is the essential difference between the 180 and 225, the price difference is about ~ $3k a VERY expensive chip (and the other stuff). I could be wrong about this though - I sometimes am... ;-)

abloom2

more stress to the engine...possibly more warranty claims. Audi is very conservative

evan

lower compression ratio on 225 also. More then just a chip, obviously.

But, as was said above, Audi tunes conservatively. And IMO, just a chip tweak does not a TTS make.

RTinNYC(again)

Right, like I said, a coupla nuts and bolts w/a buncha smoke & mirrors... :-p

evan

uh-huh... :-)

ND4SPD

Not at all from what I understand. Internals are much beefier.

NewGuy123

and you cant just throw fast crap in any engine without other components becoming too stressed. Warranty work will go through the roof.

Trust me, Audi has done the numbers. If it made fiscal sense, they would do it; apparently, the warranty backend is far too costly to stick a chip on the car and charge high dollars for it.

Warranty claims are very very expense both in time, money and most importantly, your satisfaction. its far easier to retain a happy customer than convince an angry one to return.

This can be applied to any industry (im in computers..cant put larger processors or HDs in without first boosting the fan speed, fan location, parts rubbing against one another...)

NG123

ChrisTTiaan

So in other words, chiping my car will increase the warranty work on my car, thus more problems??