Audi finally unleashes new TT ad campaign, company slogan...
05-07-2007, 01:43 PM
#1
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Audi finally unleashes new TT ad campaign, company slogan...
"Truth in Engineering" is Audi's new motto as part of an aggressive and completely reworked North American ad campaign, starting with the new TT.
Below is the first spot, aimed squarely at TiVo-savvy watchers. Brilliant stuff.<ul><li><a href="http://www.tt-truth.com/AudiTT/index_us.html">TV spot via TT microsite</a></li></ul>
Below is the first spot, aimed squarely at TiVo-savvy watchers. Brilliant stuff.<ul><li><a href="http://www.tt-truth.com/AudiTT/index_us.html">TV spot via TT microsite</a></li></ul>
05-07-2007, 01:59 PM
#3
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Slogan is not bad, the add is lame - "meaner", oh brother...
The "truth in engineering" is that they failed to make available the drive-train that most all "engineering" enthusiasts were hoping for...
05-07-2007, 04:58 PM
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lame is right... Audi can do better than that... fire the corporate dweeb who gave it the go...
I don't think this was Audi Europe... sorry guys, this to me is Audi North America material... :-)
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05-08-2007, 03:22 AM
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Well, it would draw me because I like Audi's. What about the average person? I can't see them
stopping what they are doing to jump on a computer just to see what they missed. Perhaps I'll have to watch American Idol one time to see if it "grabs" my attention.
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