Audi Celebrates Inter Miami Partnership With Special Liveries
Audi is no stranger to sponsoring the soccer world's elite, having partnered with the likes of Real Madrid for years.
Bold New Partnership
Audi and Inter Miami CF have announced a vibrant new partnership, making Audi the official premium automotive partner of the Major League Soccer (MLS) team. This alliance is marked by the introduction of a fleet of luxury vehicles wrapped in Inter Miami’s signature pale pink. Audi's commitment aims to boost the growth of soccer in the US while celebrating the club’s rapid rise since its inception in 2020.
Celebratory Launch Event
The pink Audi fleet was unveiled at a celebratory event held at the 1 Hotel in Miami Beach and will be on permanent display at Chase Stadium for the season. Additionally, select South Florida Audi dealers will showcase these stylish vehicles. While the fleet itself is not for sale, Audi owners of 2023 and 2024 models can purchase Inter Miami-themed multimedia interface designs through the myAudi smartphone app.
Fan Engagement
The partnership goes beyond flashy cars, incorporating a series of fan engagement activities. These include Audi Test Drive experiences, exclusive content on Inter Miami’s social platforms, and dynamic stadium LED displays during matches. Emilie Cotter, Audi of America’s senior vice president and chief marketing officer, emphasized the shared commitment to performance and fan engagement between Audi and Inter Miami CF.
Audi and Soccer
Audi's involvement in MLS is not new; the German automaker has been a vital supporter since 2015. Audi has invested over $5 million in MLS academies, providing educational resources, housing options, and fostering youth talent through initiatives like the 'Audi Goals Drive Progress' program. This has significantly contributed to Inter Miami CF's development, with ten Academy players signed to the first team.
Star Players and Luxury Vehicles
The high-profile partnership is partly driven by Inter Miami’s star power, including world-famous former Barcelona players like Lionel Messi, Sergio Busquets, and Jordi Alba. The club's appeal and social media influence have grown tremendously, making it an attractive partner for Audi. While promotional images suggest players will opt for Audi's flagship models like the RS 7, RS Q8, or RS e-tron GT, fans can engage with the brand through vehicle customizations available in the myAudi Marketplace.
Exciting Partnership
Both Audi and Inter Miami CF are focused on shaping the future of soccer in the US. Xavier Asensi, president of business operations for Inter Miami CF, expressed enthusiasm for the partnership, highlighting the mutual commitment to excellence and innovative initiatives. As Inter Miami continues to compete strongly in the MLS, this partnership is set to enhance the fan experience and contribute to the sport's growth across South Florida and beyond.
